MoMA App

Role: UX Designer, Researcher, and Prototyper

Tools: Figma

Duration: May 2025 - Present

‍

Background

As an ongoing UX/UI concept project, I'm designing an enhanced mobile app for the Museum of Modern Art (MoMA) to improve the visitor experience through intuitive navigation, accessible tools, and interactive features.
The goal is to make art and information more accessible to a broad audience while streamlining the museum experience for both first time visitors and longtime members.
Key features will include:

• Interactive 3D Map - A dynamic map that helps patrons locate exhibits, restrooms, accessible exits and ramps, cafes, and event spaces with ease.
• Art Scanner - Users can hold their phone up to any artwork or exhibit to instantly receive information such as the piece's title, artist, history, as well as mediums and materials used.
• Audio Tours - App-based audio guides will allow users to enjoy narrated tours at their own pace, curated for different exhibitions and themes.
• Member Profile Page - Includes mobile ticket scanning, donation capabilities, and a history of past visits and events attended.

Research & Discovery

To ground the app in real user needs and industry standards, I began with a brief competitive analysis of existing museum apps, including The Met, The Louvre, and The High Museum of Art. This helped identify common pain points such as poor gallery navigation, inaccessible content, and lack of real-time exhibit information.

I also conducted informal user interviews with a few museum enthusiests to gather insights on how visitors typically plan their trips and navigate exhibitions. These conversations revealed a desire for:

• Better gallery orientation tools
• Easier access to contextual info about artworks
• Personalized experiences through audio and saved content

These findings informed my decision to prioritize features like the 3D interactive map and art scanner, as well as member profiles for personalized engagement.

Current Focus

Right now, I'm working on:

• User flows and wireframes
• Mapping out the 3D navigation structure
• Researching similar museum apps and accessibility needs
• Outlining interaction patterns for the art scanner feature

Why This Project Matters

This app aims to make museum visits more accessible, informative, and user-friendly, especially for patrons with varying accessibility needs or limited time.

Deliverables like wireframes, prototypes, and a full case study will be added as the project progresses